StepUp Communications inc

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20.05.2008 | Stuff Graphic Designers Like

Stuff Graphic Designers Like (inspired, of course, by Stuff White People Like). > more.

- posted by sigrid @ 22:41 PST
- 1 comment

05.07.2007 | Pro bono more fun than paid work?

Our new, ongoing pro bono project for the Burnaby office of S.U.C.C.E.S.S. Training Institute has been a rewarding experience so far. This may sound strange, but we are more excited about this project than we are about some of our paying work... > more.

- posted by sigrid @ 14:47 PST
- 0 comments

02.03.2007 | The client / designer lambada

Just as an exercise, I'd like to figure out what it is we designers really really want in a client, and what clients really really want in a designer. Parts of this list are going to come easily, others not. Here's my attempt: > more.

- posted by sigrid @ 23:06 PST
- 0 comments

21.02.2007 | Does Branding = Boring?

I've long disliked the word "branding" altogether. I hope it goes out of date soon, in fact I believe it already has. At best, it just has too much of a ring of singed flesh and lowing cattle to it. At worst, it smacks of brainwashing an unsuspecting consumer. And for a communications firm, working on branded clients' work using the same prescribed fonts, graphics and layouts over and over can cause extreme drowsiness. > more.

- posted by sigrid @ 16:39 PST
- 1 comment

19.02.2007 | Quintessential Vancouver

You know how you're supposed to be able to ski and surf in Vancouver, all in the same day? > more.

- posted by sigrid @ 23:21 PST
- 1 comment

14.02.2007 | Viral marketing — is it backlash time?

The recent viral campaign by Turner Broadcasting to promote a cartoon show by hanging backlit characters under bridges and highway passes, went bad when they were mistaken for bomb signifiers by the unsuspecting public. > more.

- posted by sigrid @ 11:36 PST
- 0 comments

06.02.2007 | How to communicate with clients

We love our clients dearly. They provide interesting work and ultimately, cheese on the table for us. And most of the time, projects go well because we do our best to communicate progress to our clients clearly. We also value their perspective, and 97.6% of the time we receive thoughtful feedback on our work. A true collaborative effort is always our goal. > more.

- posted by sigrid @ 13:54 PST
- 0 comments

06.02.2007 | Why Germans are patient

You must have patience in order to understand the German language. Why? Because Germans are forever waiting for the verb. The German grammar allows you to form long sentences with several sub- and dependent clauses, and — depending on the tense used — the verb which actually tells you what was done, appears at the very end of a monstrosity of a sentence. Let's look at an example. > more.

- posted by sigrid @ 09:09 PST
- 1 comment

01.02.2007 | Cut to the cheese

I have a love-hate relationship with the web. All my friends know that I can surf the web for hours, or spend half the night reading a weird, trainwreck-y blog about a 24-year old California kid who's a wannabe real estate investor, bought 8 houses in 4 states, couldn't keep servicing his $2.2 million debt load, and is now facing multiple foreclosures. > more.

- posted by sigrid @ 18:51 PST
- 0 comments

01.02.2007 | Not Fox News

One of the best things about the internet is that it provides alternate information sources that are not controlled by the large newsmedia and their corporate sponsors and advertisers. > more.

- posted by sigrid @ 01:38 PST
- 0 comments

29.01.2007 | Why Employer Branding?

You are already involved in Employer Branding for your business, whether you are aware of it or not, and whatever your position is in a company. What you say about your employer, and how you act as an employee, have an impact on how that company is perceived by outsiders and potential employees. > more.

- posted by sigrid @ 11:20 PST
- 0 comments

29.01.2007 | Vancouver Opera: should’ve used a Mac

At the world premiere of the Vancouver Opera’s Coast Salish-flavoured Magic Flute, a computer glitch during a multimedia projection meant looking at a desktop visual for about half a minute. > more.

- posted by sigrid @ 10:42 PST
- 0 comments

25.01.2007 | iWant an überPhone

Last week iSaw the iPhone announcement by Apple, and it awoke in me iLust. At first iThought it was a true iNeed that I felt, but let’s be iReal, it’s just another iWant: to add this to the iStuff iHave. > more.

- posted by sigrid @ 13:42 PST
- 2 comments

24.01.2007 | Dogs and the lack thereof

Dogs and the lack thereof > more.

- posted by sigrid @ 10:38 PST
- 0 comments

23.01.2007 | Work-Life Balance

Work-life balance — just another buzzword? > more.

- posted by sigrid @ 10:15 PST
- 0 comments

17.01.2007 | Why did we reinvent our business?

> more.

- posted by sigrid @ 21:56 PST
- 0 comments