StepUp Communications inc

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iStockphoto nixes logo crowdsourcing plan

May 16th, 2012

This is what I got in my inbox in April. Thrilled about this, since I ranted about this plan a couple of years ago:

“Logos & PNGs

Many of you have been asking about the status of our Logo and PNG projects so we wanted to provide you with some definitive answers now:

Logos:
Since being announced in September of 2009 the iStock Logo program has been repeatedly delayed by a number of business and technical considerations. At this point iStockphoto has stepped back to reevaluate the whole Logo initiative. After careful review and a lot of discussion, we’ve decided to cancel our plans for this program. We need to focus our time and effort on other initiatives that will have greater positive impact on the company’s overall success.”


This entry was posted on Wednesday, May 16th, 2012 at 12:28 and is filed under business strategy, graphic design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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