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Most of us have now heard the song “United Breaks Guitars”. I don’t want to rehash what’s being written about this song everywhere on the web and in the papers, but it deserves a quick mention here because the story is relevant to corporate communications. Corporate culture is useless if employees are made to follow policy at the cost of being human and compassionate, and using their own judgment. Dave Carroll of the Sons of Maxwell has humbled a large corporation by being honest and funny rather than angry and vindictive when United Airlines broke his guitar. And the world responds to someone who is real, and who is communicating something meaningful in an entertaining way.

Here’s the full story.

Here’s the song.

And let’s hope Dave Carroll’s music will sell like hotcakes from all this unexpected exposure.

And, we must add with a small tinge of irrational patriotic pride, Dave and his brother Don are Canadian.