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I’ve long disliked the word “branding” altogether. I hope it goes out of date soon, in fact I believe it already has. At best, it just has too much of a ring of singed flesh and lowing cattle to it. At worst, it smacks of brainwashing an unsuspecting consumer. more »

You know how you’re supposed to be able to ski and surf in Vancouver, all in the same day?

But in reality, it’s more like “You can see the ski area while you’re stuck in traffic, all at the same time.”

The recent viral campaign by Turner Broadcasting to promote a cartoon show by hanging backlit characters under bridges and highway passes, went bad when they were mistaken for bomb signifiers by the unsuspecting public. more »

We love our clients dearly. They provide interesting work and ultimately, cheese on the table for us. And most of the time, projects go well because we do our best to communicate progress to our clients clearly. We also value their perspective, and 97.6% of the time we receive thoughtful feedback on our work. A true collaborative effort is always our goal. more »

You must have patience in order to understand the German language. Why? Because Germans are forever waiting for the verb. The German grammar allows you to form long sentences with several sub- and dependent clauses, and — depending on the tense used — the verb which actually tells you what was done appears at the very end of a monstrosity of a sentence. Let’s look at an example. more »

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