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Archive for January, 2007

Why Employer Branding?

Monday, January 29th, 2007

You are already involved in Employer Branding for your business, whether you are aware of it or not, and whatever your position is in a company. What you say about your employer, and how you act as an employee, have an impact on how that company is perceived by outsiders and potential employees. more »


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Vancouver Opera: should’ve used a Mac

Monday, January 29th, 2007

At the world premiere of the Vancouver Opera’s Coast Salish-flavoured Magic Flute, a computer glitch during a multimedia projection meant looking at a desktop visual for about half a minute. The audience started laughing and clapping. I blurted out “must’ve used Windows.” more »


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iWant an überPhone

Thursday, January 25th, 2007

Last week iSaw the iPhone announcement by Apple, and it awoke in me iLust. At first iThought it was a true iNeed that I felt, but let’s be iReal, it’s just another iWant: to add this to the iStuff iHave. iLove my iPod, my iTunes, my iPhoto, my iMovie, and my iDVD. iStock, iCam and iTV are on my iHorizon. The iPhone supports iCal which basically controls my iDay. Unfortunately, Apple’s iGreed has already resulted in a lawsuit by Cisco over the iPhone name. My office will remain iDog-free, of course, but where is iGod when you need Her? At least Apple can’t claim the iChing. But what is there after iLife anyway? more »


Posted in branding
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Work-Life Balance

Tuesday, January 23rd, 2007

How does one squeeze it all in? Here are the things I feel I should do on an almost daily basis, roughly in the following order:

  • take vitamins
  • drink lots of water
  • exercise

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Why did we reinvent our business?

Wednesday, January 17th, 2007

Last year, I decided to change my business from a sole proprietorship and graphic/web design firm, Echelon Design, to a corporation, StepUp Communications Inc. which focuses primarily on employee communications but still offers graphic design services as part of its expertise.

Why am I taking my business in this direction? more »


Posted in business strategy
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