1. Fonts in general
2. Office dogs
3. Thick-framed glasses
4. Espresso-based drinks
5. Macintosh computers (and of course, all things Apple)
6. Black clothes (maybe a cool dark grey at most)
7. Orange, lime green or magenta (but only one at a time)
8. Old posters
9. Movies
10. Sushi
11. Subversive poster activism
12. Drawing or painting (they are all frustrated artists)
13. Quaint stuff like bowling alleys and roadside diners that has not been gentrified
14. Photography (they are all frustrated photographers)
15. Talking Heads (with the ultimate designer-musician, David Byrne)
16. The B-52's
17. Andy Warhol (he was the first one to do 4-up on a page)
18. Colourful collectible sneakers
19. Looking as though they made no effort to dress
20. Art
21. Collecting anything
22. Writing tools
23. Stationery
24. Being agnostic
25. Comic strips
26. Ephemera anything
27. Patterns
28. Modernist furniture and architecture
29. Paul Rand
30. Wolfgang Weingart
31. Michael Beirut
32. Stefan Sagmeister
33. Show and tell
34. Design competitions
35. Books on design
36. Good clip art
37. Logos
38. Documentaries
39. Creating their own content (only works if you're a star designer)
40. InDesign (Photoshop would make it here too, but is too overused by lay people)
41. Funky old office buildings or offices converted from bowling alleys
42. Bowling shoes and bowling shirts
43. Messenger bags
44. Expensive haircuts
45. Purses and clothes with large graphics
46. Wallpaper magazine
47. Readymade magazine
48. Dwell magazine
49. Urbanism
50. Ligatures
51. Small caps
52. Web design
53. Negative space
54. Kerning
55. Helvetica specifically (definitely not Arial)
56. Obscure signage
57. Music CD covers
58. Indie bands
59. Designing for arts groups
60. Clients who "get" design
61. Going into business for themselves
62. Landing a new client
63. 6-colour printing
64. Special finishes (die-cutting, embossing, lamination)
65. Star designers
66. Design conferences
67. Reading about design in the newspaper, even if the reference is completely oblique
68. Bringing up the topic of design
69. Identifying fonts wherever they go
70. Creative ways to design the portfolio section of their websites
71. IKEA (decent design which can be afforded on a graphic designer salary)
72. American Apparel
73. Little plastic toys on their desks
74. Inspiration boards
75. Designing their own wedding invitations, birth and moving announcements
76. Self-promotion
77. Stuff that's so unhip it's hip
78. Tax advice
79. Books on colour combinations
80. Uppercase, flush left Helvetica or as long as it's a bold sans serif font
81. White 3/8" borders
82. Small format books
83. Squares and circles
84. Sending out desk calendars to clients for Christmas
85. Collaborating with printers on self-promotion items
86. Collaborating with other designers (only works if you're a star designer)
87. Analyzing pop culture
88. Analyzing design trends
89. Trying their hand at other areas of design, such as interiors
90. Leaving design behind and going 3-D (only works if you're a star designer)
91. Bandying about the word "branding", at least when talking to their clients
92. Using the word "business consultant" instead of "graphic designer"
93. Using the word "visual communications" or "communication design" instead of "graphic design"
94. Design manifestos (after Bruce Mau started it, these are now becoming part of the curriculum at design schools. Every student emerges with their own manifesto.)
95. Anything to do with communication in general
96. PeeWee Hermann (until he was busted for kiddie porn)
97. Movies directed by Tim Burton, and preferably starring Johnny Depp
98. Retro anything
99. Dutch design
100. Swiss design
101. Emigre magazine
102. Codes of ethics
103. Design organizations
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