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29.01.2007 | Why Employer Branding?

You are already involved in Employer Branding for your business, whether you are aware of it or not, and whatever your position is in a company. What you say about your employer, and how you act as an employee, have an impact on how that company is perceived by outsiders and potential employees.

One of the most important sections of a company's website is "Careers". Your company website and its career section is where job applicants will go first. Most career sections are painfully free of content and miss out on a great opportunity to promote your company to potential employees.

For an interesting article on employer branding, visit The Engaging Brand blog.